Altia Sweden the creator of True Colours Cava, recognized the growing consumer interest in products that support social issues and decided to join the movement. They created True Colours Cava in support of the social movements within the European markets for the Lesbian, Gay, Bisexual, Transgendar and Queer (LGBTQ) communities. They developed a fun product that promotes and promises “Love is Sparkling…and Social!” Altia Sweden took it one step further and a portion of the proceeds from the sales of True Colours Cava, support The Rainbow Foundation and their efforts to the LGBTQ communities within Europe. Altia Sweden believes in doing good and having fun while doing it. When Highland Imports heard this message the decision was easy to bring True Colours Cava to the U.S. market to continue doing good while having fun and keeping the promise that “Love is Sparkling….and Social!”.

Highland Imports is constantly searching for unique wines and spirits from around the world. When Highland Imports discovered True Colours Cava, they immediately noticed the colorful bottle and enjoyed the bright, crisp and dry finish to the cava. The message behind the bottle is what really attracted Highland Imports attention and made the decision easy to bring this product to the U.S. market.

TRUE COLOURS CAVA is more than a Cava in a striking bottle. It is a social product that gives the possibility to contribute to projects in which we believe. Highland Imports is bringing TRUE COLOURS to the United States and couldn’t be more excited. For every bottle sold in the United States a donation of $.50 cents per bottle will be given to GLAAD to support accelerating acceptance for the LGBTQ community.